About Design It Please

Design It Please is founded on the belief that your website should be strategic, not just beautiful.

Our Founder, Samantha Fagan, has been designing and developing brands for 14 years. She’s passionate about building purpose-driven websites for purpose-driven people. When, she’s not working, you can find her exploring specialty coffee shops, riding her bike, and blogging for Little Spoon Book. She’s currently based in Berlin, Germany. You can read more about Sam below.

Samanth Fagan


Paola Cárdenas is a passionate organizer (aka: project manager) who loves getting stuff done in the wellness and creative world.

She is powered by authentic and transparent communication and meaningful interactions. She is bilingual (Spanish & English), in the progress of becoming trilingual (German).

Paola Cárdenas

Project Manager

Raymond Johnson is a trusted development partner. He studied Electrical Engineering in the University of Texas-Austin before branching out into web development. He’s currently based in Austin, TX.
Raymond Johnson


Design It Please is 5!

Sam’s Story

The Young Years

I, Samantha, took my first web design class in 1995, the summer before my 7th grade year. Through high school, I thought it was super cool to update a hand-coded, HTML calendar. My first website was on Geocities (anyone remember that??). Macs were laughed at. Internet Explorer was boss. CSS didn’t exist.

young baller Sam
University of Arkansas logo

The University Years

I started my career search in Architecture. While I loved the technical drawing and the precision, I got tired of drawing buildings all the time. I bounced from Psychology to Spanish to Music before coming full circle and landing on Design & Photography. My first paying graphic and web design jobs were at the University of Arkansas in Fayetteville.

The Vagabond Years

“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”

― Mark Twain, The Innocents Abroad/Roughing It

After working at 2 marketing agencies and 1 SEO company,

I read a book–Design Is a Job–that changed my life.

It spoke of design as more than a service; It spoke of design as a problem-solving partnership between the client and the designer. It was at this moment that I knew I wanted to start my own company.


Design It Please is built for clients who want a trusted adviser to grow their business online, track results, and readjust as new technologies and user needs come along.

Trusted Advisers

Because no one should go it alone, I’m is lucky to have a team of mentors.

I have had the opportunity to work with Samantha through a class over the period of 6 weeks, and cannot say enough about the integrity and creativity in her.
Emily Leach

Founder, EmilyLeach.com

Since I’ve met Sam, she has repeatedly astounded me with her versatility, knowledge, and creativity across the design, development, and (most notably) marketing strategy disciplines. In an industry known for short-term relationships and poor customer service, she stands out as someone who cares about her clients and who is determined to channel that empathy into results.
Rishi Patel

Founder, Monazu

Now that I am no longer doing graphic design work, it’s important to me to have talented, skilled, great-to-work-with designers to refer people to when they need work done. Design It Please is the top of my list.
Shelley Delayne

Owner, Orange Coworking

“Make sure you’re consciously building the story you want to be telling. And make sure your story is compelling enough that your next client is excited to become a character in it.”

― Mike Monteiro, Design Is a Job