When building a website, there are a lot of factors to consider: goals, branding, content, design, and budget, to name a few. One of the biggest decisions you will make is which content management system (CMS) to use. Wordpress, Squarespace, Wix, Weebly,...
Last year, I was introduced to the world of sourdough. It started with a book, aptly named Sourdough, which led to an evening class at Edible Alchemy in Berlin. Now, almost every weekend, you will find me trying to perfect my loaf. I’ve also realized that...
As a web designer, it’s my job to look at your business goals and your buyers’ personas and design a website that sets you up for achieving those goals. But what happens after the website launches and the excitement dies down? How do you know if your...
How much should I pay for a website?? Isn’t this the question! There are two ways to think about a website. The first is to think of a website like a car. You have an idea what kind of car you want or what features you need. You go to a dealership. The car...
Let’s be honest, there are a lot of WordPress themes out there. Some of them are free; some of them are paid. Some of them have drag-and-drop builders while others don’t. With so many options, how do you know which one to pick? Divi by Elegant Themes is my...
How often should I blog? Do I need to change the pictures on my website? How often should I change the content? These are all questions I hear, on a regular basis. People want to know how much effort will be needed to make their website “work.” So here’s...
Podcasting is the best thing to happen to storytelling and brand building in a long time. It’s like the old fashioned radio show has come back to us in a modern format. Now, you can find talk shows, local and world news, interviews, fictional series, and...
What is the most important web design principle? People ask me that question all the time. The most important web design principle is know your buyer’s persona inside and out. I usually answer the question, though, with the most difficult web design...
Other than your product or service, your buyer is the single-most important part of any business. For non-profits, you might be selling a product, but more often you’re providing a service which relies on donors and volunteers and, perhaps, law-makers or...
Determining your brand’s personality is a crucial step before you start a logo design or web design project for your small business or non-profit. Yet, it’s a step that many organizations skip, either because they’ve never worked with a professional to...
