branding Archive

What Is a Buyer’s Persona? Day 4: 30 Days of Blogging

What Is a Buyer’s Persona? Day 4: 30 Days of Blogging

Other than your product or service, your buyer is the single-most important part of any business. For non-profits, you might be selling a product, but more often you’re providing a service which relies on donors and volunteers and, perhaps, law-makers or...

What are brand guidelines? Day 2: 30 Days of Blogging

What are brand guidelines? Day 2: 30 Days of Blogging

Many small business owners come to Design It Please for logo design but have never heard of brand guidelines or a brand style guide. Everyone knows what a logo is and can mention some of their favorites, but few people understand that behind every great...

What Brands Can Learn from the Fourth of July

What Brands Can Learn from the Fourth of July

The US celebrates its 241st birthday today. That’s 240 years of stories. I’ve been pondering how the story of a country is similar to and different from the story of a brand. 1. Founding Fathers (and Mothers and Children) Just like a country, a brand...

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