My first freelance client in Austin is/was WayMakers. They’re a unique group of people who are combining they’re individual gifts to try and change the world. Through a friend, I was able to connect with WayMakers and work with them to redesign their website.
As you can see, there wasn’t a whole lot of structure of visual interest in their previous design. It felt like the contents of the pages were floating, untethered. There was no flow between items on the page. We, as users, need visual clues to tell us where to look first, second, and third. Without those clues, there’s a lack of focus and a website’s call-to-action or entire purpose may be missed. Another problem with the website was a lack of consistency from the home page to the inner pages. The left menu items moved to the top and a submenu replaced it on the left. This is a User Interface Design no-no. Additionally, the wording of the menu items was cryptic. Why should I click on “A Prayed-For Planet…” or “…For Christ’s Greater Glory”? If a user can’t immediately determine what a menu link means, they will get frustrated and leave the site.
All of these problems were fixed in the redesign.
Now, there is a clear hierarchy, concise menu items, and consistent menu bars. As a result, user retention should be higher.
Estimated Launch Date: November 10, 2010.