
Maura Thomas Website Redesign
Maura Thomas is an award-winning international speaker, trainer, and author on individual and corporate productivity and work-life balance, and the most widely-cited authority on attention management. This project involved a full redesign of her branding and website. We focused on presenting her information in a logical, user-centered way that would increase leads.
For the second version of her website we worked on a logo redesign, website strategy, information architecture, user experience design, user interface design, WordPress development, and SEO.
The new website converts 30% better than the old website.
I love my new website that Sam worked with me to create! And it converts over 30% better than my old one!
Skills
strategic consulting, branding, information architecture, UX/UI, css, development, WordPress, Divi
Branding
Since Maura is a speaker, author, and trainer, she was interested in rebranding herself under just her name. We also decided it was time to update her color palette and fonts.
Old Logo:

New Logo:

Updated Fonts:

Color Palette:

Wireframes
After determining the content, we lay it out without any colors or formatting to make sure that…
- We have all the content we need
- It’s presented in a way that will be logical for the user
- There are clear calls-to-action
Home Wireframe:

Training Wireframe:

About Wireframe:

Speaking Wireframe:

Empowered Productivity Wireframe:

Training for Leaders Wireframe:

Attention Management Wireframe:

Contact Wireframe:

Designs
Once the wireframes are approved, we add colors, fonts, photos, and graphics according to the client’s branding.