Maura Thomas Website Redesign
Maura Thomas is an award-winning international speaker, trainer, and author on individual and corporate productivity and work-life balance, and the most widely-cited authority on attention management. This project involved a full redesign of her branding and website. We focused on presenting her information in a logical, user-centered way that would increase leads.
For the second version of her website we worked on a logo redesign, website strategy, information architecture, user experience design, user interface design, WordPress development, and SEO.
The new website converts 30% better than the old website.
Skills
strategic consulting, branding, information architecture, UX/UI, css, development, WordPress, Divi
Branding
Since Maura is a speaker, author, and trainer, she was interested in rebranding herself under just her name. We also decided it was time to update her color palette and fonts.
Old Logo:
New Logo:
Updated Fonts:
Color Palette:
Wireframes
After determining the content, we lay it out without any colors or formatting to make sure that…
- We have all the content we need
- It’s presented in a way that will be logical for the user
- There are clear calls-to-action
Home Wireframe:
Training Wireframe:
About Wireframe:
Speaking Wireframe:
Empowered Productivity Wireframe:
Training for Leaders Wireframe:
Attention Management Wireframe:
Contact Wireframe:
Designs
Once the wireframes are approved, we add colors, fonts, photos, and graphics according to the client’s branding.
Home:
Training:
About:
Speaking:
Empowered Productivity:
Training for Leaders:
Attention Management:
Contact:
