Once upon a time, you would build your website and not worry about updating it again for a couple, maybe three years. But the proliferation of social media and the sheer number of new web tools that pop onto the market every day has completely changed the online landscape, and if you’re not keeping your website regularly updated, it can become irrelevant very quickly.
Bear in mind that keeping your website up-to-date is a long game, but you can make the process of managing it a lot easier on yourself.
Here are five quick tips that will help you keep your website up-to-date.
1. Keep your blogs short
First of all, if you don’t have a blog, I strongly encourage you to consider starting one for your website. It’s a great way to keep your website’s content fresh and attract new visitors. When you do write a blog post, keep it short and easy to read (think headings and bullet points) so that people can grasp the main points quickly. The ideal length for attention span and the minimum length for SEO is 300-500 words.
2. Use a content calendar for your blogs
Planning and organizing goes a long way. Once you’ve brainstormed ideas to write about, organizing them in an editorial calendar will save you tons of time. You’ll know when you need to have words and assets ready so you’re not scrambling at the last minute, and you can keep track of what you publish and when and where. There are several different tools for content calendars out there. We use Airtable which has a lot of features to help you customize to fit your needs. They even have a digital content calendar template to get you started!
3. Use tools like schedule post function
Writing is a creative process and you probably have days when you’re feeling more inspired than others. Write your posts ahead of time when you’re feeling inspired. If you use WordPress for your website, you can then take advantage of their schedule post function and set a specific day and time for when you want it to be published.
Pro-tip: Schedule your posts consistently – whether it’s once a week or once a month, have them go out the same day and time every time.
4. Dedicate time to technical website maintenance once a month
It’s incredibly important that you maintain a healthy website; without regular checks and updates, your website won’t perform as it should and can become more susceptible to getting hacked. So once a month, be sure to set aside time for website maintenance. At a minimum, the two best things you can do for your website on a monthly basis are: update your plugins and themes and check that your web forms are working properly.
5. If all else fails, hire someone to do it for you
The bottom line is that keeping your website up to date does require time and attention. If you don’t have time to do it yourself, get someone to do it for you!
What do you find the hardest about keeping your website up-to-date? Share them with us in the comments below!